A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Мастер звонка. Как объяснять, убеждать, продавать по телефону

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Мастер звонка. Как объяснять, убеждать, продавать по телефону

Автор: Евгений Жигилий

О чем эта книга Мы с уважением называем «мастером» того, кто прекрасно делает свое дело. А кто же из нас не мастер говорить по телефону?! Странный вопрос! Мы все это умеем. Но ведь важно не просто «звонить», а уметь общаться, достигая поставленных целей. Особенно если телефон — ваше орудие труда: вы продавец или менеджер. Эта книга поможет вам стать в ряды мастеров телефонного общения. В ней вы найдете четкую систему для работы с разными видами звонков: входящими, исходящими, горячими и холодными. Освоите массу разнообразных приемов общения и работу с возражениями, получите скрипты для разговоров в самых разных ситуациях. Для кого эта книга Для тех, кто занимается продажами по телефону. Почему мы решили издать эту книгу Мастерство телефонного общения складывается из тщательно подобранных и четко выверенных фраз. Все они в этой книге есть. Добавьте к ним свое горячее желание стать Мастером! Фишка книги Именно такая книга поможет усовершенствовать навыки работы по телефону. Более 100 скриптов (сценариев) звонков для самых разных ситуаций в продажах и не только! Даже опытный продажник найдет здесь интересные приемы для своего арсенала.

After the Trade Is Made, Revised Ed.: Processing Securities Transactions

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After the Trade Is Made, Revised Ed.: Processing Securities Transactions

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The fully updated classic guide to the mechanics of securities processing—a must for professional investors This third edition of After the Trade Is Made reflects the changes that have taken place in recent years as a result of new products, technological breakthroughs, and the globalization of the securities industry. Comprehensive and easy to understand, it provides brokers, operations personnel, and individual investors with definitive and up-to-the-minute explanations of each step in the trading process—from the moment a customer decides to buy or sell a security through the final requirements of record keeping. Written for both securities professionals and individual investors, whether domestic or in other countries, this new edition clearly explains the core of underwritings, new and established trading markets, transaction processing, margin, and more—while providing critical insights into the most recent wave of industry changes. David M. Weiss, a veteran securities professional, traces the entire process of buying or selling a security, from order management to transaction processing to the final posting on the firm’s books and records. He covers the specialized attributes of each function in a typical brokerage firm, as well as their relationships with commercial banks, transfer agents, clearing corporations, and depositories. After the Trade Is Made is the definitive resource for anyone eager to understand and confidently navigate the vast and often surprising world of securities.

Revised strategy for Amager Strandpark

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Revised strategy for Amager Strandpark

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The research will find out what today»s users of Amager Strandpark perceive to get and what they actually gets and through that identify their sacrifices. Furthermore find out what it needs in order to turn the latent segment into possible users and in this also look at the tourists already visiting Copenhagen. The research will find out what could drive tourists to contribute to Amager Strandpark by visiting, and using it along side of the local public and by this make it a destination worth visiting while vacating in the Copenhagen area. The research will base our strategy on experience economy as this is an obvious way in order to make Amager Strandpark more of an attraction to go visit. As it is now it is more a service that entails the offering of goods and commodities as attributes to this. Creating experiences combined with the current facilities is part of the strategy that we prepare to offer. Ultimately the strategy will be published for the stakeholders and then the different aspects of the strategy contra the weighting of the stakeholders will conclude the sustainability of the strategy suggested.

Positive word-of-mouth: a strategy or an outcome?

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Positive word-of-mouth: a strategy or an outcome?

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Informal conversations between consumers are known as the oldest path by which opinions on products, services and brands are developed, expressed, and spread. Individuals like to share their experiences with one another and referrals are an important element in the decision making process of consumption. The vast majority of research in the word-of-mouth realm portrays topics exploring WOM from a macro-perspective, exploring the function and relevance of this phenomenon. Few academic investigations have paid attention in scrutinizing the circumstances in which word-of-mouth is built up. When it comes to developing strategies for triggering WOM, marketing managers can only find superficial; non-academic based literature. This study focused in investigating the viability of positive WOM to be triggered and managed by brands. An exploration of the whole architecture of WOM was deployed and an understanding of the motivations and social arrangement in which positive WOM cases have been structured was sought.

Service Quality and Customer Satisfaction

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Service Quality and Customer Satisfaction

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Organizations existence is depending up on their customers’ existence with them. Customers’ require quality service from the service provider. So that service quality is pivotal for satisfying customers, retaining them and crating loyalty amongst customers. To insure this, companies should understand their customers’ needs and preference and serve accordingly. So this study will give insights for Ethiopian Revenues and Customs Authority (ERCA), different organization marketing managers and further research scholars to dig more on Service quality and customer satisfaction.

Marketing Strategies

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Marketing Strategies

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Marketing is the integral part of today»s business. Success and failure depends on the marketing for which business pay utmost care and spend millions of dollar to attract its target segment. Developing and implementing marketing strategies are keys for the success of product and services, competitive advantage and better understanding of its market. These application marketing strategies are extended to seek different condition of the business and review strategies which is followed in modern business. The marketing concept being followed in industries has been elaborated to generate intellect capacity, level of flexibility and receptivity, so that business uncover newer approach which does in fact have the potential to create strategic advantage. The marketing strategy being highlighted will be useful for students, professional, businessman, consultant, researchers and entrepreneur for easy understanding and apply the marketing strategies for business competitive advantage. Use appropriate strategy will create preemptive advantage and difference giving leadership advantage to the organization.

Relationship Marketing and Its Effect on Customer Loyalty

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Relationship Marketing and Its Effect on Customer Loyalty

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Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.